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The web page states the following, "Welcome to the coolRIG beta program." I saw that the web site stated " Tired of that 3D Max Biped? Custom rigs take too long to develop? Want your curve editor back? Allows you to produce high quality and feature rich character rigs in just a few clicks." They also said " This video demonstrates features such as stretchy limbs, mirroring poses, FKIK switching and matching, wrist and head locking, and a unique custom interface. Built on to each rigged object. Page for a list of reasons you should be using coolRIG." The meta header had coolRIG as the first optimized keyword. This keyword is followed by biped, 3ds Max, and Juan Martinez which isn't as urgent as coolRIG. The other words coolrig.com uses is game development. character rigging is included and could not be seen by search parsers.